Over the years I have come across some really catchy lines that Companies use to sell/market their products and I was amazed how few words can be so precise in describing the product and/or service that are being sold ! I bet there are companies hired by the sellers to come up with these innovative lines - and I bet they are paid heavily to come up with these concise lines !

From movies to products to services - there are taglines for everything - I guess that stems from our nature of getting bored of things really quickly and the fact that the first impression is always the last impression. If there is anything that requires a second thought - then we think lesser of it ! Some taglines are also random and probably do not make any sense, but they still capture our attention ! Our attention span keeps getting shorter and shorter and so do the taglines !

I was once playing a game with a friend of mine where each one said the tag line of a product/service and the other had to say what product/service it was for ! I also played this game with my wife on our way back from a trip to Lake Tahoe - she was amazed at how many of them she remembered. See if you can identify these tag lines with their products…

  1. “Live in Your World, Play in Ours”
  2. “On Time, Every Time”
  3. “Just when you thought it was safe to go back in the water”
  4. “Born Tough”
  5. “A long time ago, in a galaxy far far away…”
  6. “The truth is out there”
  7. “Just Do It”
  8. “Impossible is Nothing”
  9. “Got Milk?”
  10. “Don’t Leave Home Without It”
  11. “There are Some Things that Money can’t Buy, For everything else there’s MasterCard”
  12. “Think Different”
  13. “A Diamond is Forever”
  14. “What Happens Here, Stays Here”
  15. “We Bring Good Things to Life”
  16. “The Happiest Place on Earth”
  17. “Australian for Beer”
  18. “The Best a Man Can Get”
  19. “Come Hungry, Leave Happy”
  20. “Expect More, Pay Less”
  21. “Ding! You are now free to move about the country”
  22. “The Ultimate Driving Machine”
  23. “You can Build It, We can Help”
  24. “Brush like a Dentist”
  25. “You can Handle it, Germs can’t”
  26. “More Smiles Per Hour”
  27. “Eat Fresh”
  28. “Think Outside the Bun”
  29. “I’m Lovin’ It”
  30. “Mmmm…Toasty”
  31. “Shift Expectations”
  32. “Grab life by the Horns”
  33. “Is IT in You”
  34. “What’s in Your Wallet”
  35. “A Gift for Someone You Love”
  36. “Breakfast for Champions”
  37. “What can Brown do for You?”
  38. “Save the Cheer Leader, Save the World”
  39. “Raising the Bar”
  40. “Let your Fingers do the Talking”
  41. “Drivers Wanted”
  42. “invent”

The answers…

  1. PlayStation
  2. DHL
  3. Jaws 2
  4. Ceat tires
  5. Star Wars
  6. The X-Files
  7. Nike
  8. Adidas
  9. California Milk Processor Board
  10. American Express
  11. MasterCard
  12. Apple Inc.
  13. DeBeers
  14. Las Vegas
  15. GE
  16. DisneyLand
  17. Fosters
  18. Gillette
  19. iHop
  20. Target
  21. Southwest Airlines
  22. BMW
  23. Home Depot
  24. Oral-B
  25. Listerine
  26. TVS Victor - Indian Motor Bike
  27. Subway
  28. Taco Bell
  29. McDonalds
  30. Quiznos
  31. Nissan
  32. Dodge
  33. Gatorade
  34. Capital One
  35. Amul Chocolates - Indian brand
  36. Wheaties
  37. UPS
  38. Heroes - a TV Show
  39. Cingular
  40. Yellow Pages
  41. Volkwagon
  42. HP

I also saw this line somewhere on the internet and that pretty much sums up what I want to say…

“Taglines - More than just a Quicker, Picker-Upper”

Update : Here is the link where I got the above line from. It explains what a tagline is. Its pretty cool - check it out.